Accessible Diversity: How Brazilian Sign Language (Libras) and Audio Description Strengthen Your Business’ Social Image?

More than ever, businesses are recognizing that social responsibility and inclusion are not merely ethical values, but strategic approaches that enhance corporate image and broaden their consumer audience. In this context, services like Brazilian Sign Language (Libras) and audio description emerge as essential tools for making businesses truly accessible and inclusive.

Libras has been officially recognized as a legal means of communication and expression since 2002 in Brazil. Implementing Libras in institutional communications, events, and training means fostering an inclusive environment for people with hearing disabilities. Large Brazilian companies are already experiencing the positive results of this practice. As an example, Banco do Brasil provides services in Libras at its branches and digital platforms, leading to increased customer satisfaction and loyalty among those with hearing disabilities. Another notable example is Natura, which incorporated Libras interpreters in events and advertising campaigns, strengthening its image as an inclusive and socially responsible brand.

Audio description is equally significant as it provides people with visual impairment or low vision full access to audiovisual content through detailed descriptions of settings, facial expressions, and key actions. One notable example is Netflix, which incorporates audio description in many of its original productions, including 'Stranger Things' and 'The Crown', ensuring that individuals with visual impairments can fully follow their favorite series. Additionally, the Football Museum in São Paulo provides audio description in both permanent and temporary exhibitions, significantly expanding the cultural and social reach of the institution.

According to the Brazilian Institute of Geography and Statistics (IBGE), around 24% of the Brazilian population has a disability. By neglecting this significant portion of the population, companies miss valuable market opportunities and risk losing a positive reputation. Incorporating Libras and audio description into your materials and communication strategies not only strengthens social inclusion but also expands your potential customer base, creating deep and lasting connections with diverse social groups.

In addition to the ethical and inclusive aspect, the adoption of these practices also has a direct impact on corporate reputation. Companies recognized for accessibility and inclusion tend to enjoy greater market acceptance and a stronger emotional connection with consumers and employees. Corporate social responsibility has become, more than ever, a key competitive advantage in a market where consumers actively seek and demand socially responsible practices from businesses.

At Goal Translations, we believe inclusion is a strategic element for your company’s growth and social positioning. Our professional Libras and audio description services ensure full accessibility of your messages, reinforcing your brand and your commitment to social responsibility across your team, clients, and partners.